Building your personal brand is made much easier with a personal website. Ideally, your website should be the first search result for your name. The earlier you start, the better your SEO will be (i.e. appear at the top of Google search).
📌Tl;dr
Keep your website fluff-free, only interesting things get added!
A personal website should be a casual space that expresses yourself
Showcase links and past/current projects with their logos and description text
Some examples of great personal websites: